Persuasion psychology has become an important part of selling products online over the past ten years. Website owners have been presented with the challenge of making their products and services attractive to customers without any face-to-face interaction, which was the normal way to influence people into making purchases before the internet. While not having the ability to look someone in the eye and gauge body language is certainly a disadvantage, there are a number of things that can be done to increase the chance of visitors buying something when they visit your website.
As humans are social creatures and social networking has become huge in the past ten years or so, persuasion psychology online shows that people will purchase a product or service if others have ranked it highly or have given it a positive review. Thus, having a ranking system or place for people to review a product will increase sales. We need to feel connected to others and even if we don’t know the people, we will still be persuaded to purchase something if there are high rankings and positive reviews. Even a few negative reviews won’t affect most buying decisions, as we like to belong and the group opinion is more persuasive than a few negative responses.
In recent years, psychological persuasion has also shown the power of being at the top. Whether referring to search engine results or where images of the products for sale are placed on a site, our eyes tend to be drawn towards whatever is at the top. Different tests have been done, and the results show that whatever is placed at or near the top of a list tends to get clicked on more than anything further down towards the bottom. If you want to make more sales of a particular product, put it at the top of your website page and you’ll see the results very quickly.
Psychological persuasion that is used in print or television advertising can also be used online in many cases. The value that images of attractive people can bring to your sales strategy cannot be overestimated. If you are able to use photos of people on your site who are your target demographic, and as long as the models in the photos are attractive, then you should notice an increase in sales. It is a simple step to take to make sales better, but it works. Our eye is drawn to attractive individuals, and those who we feel are representative of us will help create that connection that could lead to increased purchases.
Despite the limited personal interaction that sales strategies online offer, persuasion psychology can still be used to great effect. Take advantage of the research that has been done over the last few years and you’ll see that the art of persuasion online can be an extremely valuable tool. Many of the strategies discussed here are easy to implement on a website, so there is no reason why you cannot take immediate action to make your online business a greater success.
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Tags: communication persuasion, influence people, persuasion tactics, sales techniques, social influence
